Tag Archives: Marketing

Patented Unterekless Super Bowl Recap – with only one uninspired bullet about football

So, ummm, I’m kind of a big football fan. Or not at all. In fact, I’m a little more like this guy:

So… some thoughts on the Super Bowl:

  • The little I’ve watched of the actual game has been pretty compelling.
  • Not as compelling as the East Dillon Lions.
  • Anyone who didn’t like the Groupon ads, needs a sense of humor. And needs to view the full campaign on their Save the Money site.
  • The Chevy Cruze ad with the post-first date status update was creepy. Chevy, you’re supposed to promote CARS and not STALKING.
  • Favorite ads of the game:

VW’s The Force (beautifully distributed – built HUGE social buzz ahead of time… enough so that my mother who doesn’t know how to email a YouTube link was able to tell me about it)

Chrysler’s Imported from Detroit (beautifully executed)

  • Most disgusting thing I saw all game? A-Rod feeding Cameron. Gross. (HT BuzzFeed for the screen capture)

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Talk about kicking a dog when it’s down…

Nice ad, Proactiv:

Via Best Roof Talk Ever

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He’s back!

Were you missing the Old Spice man? What an incredible way to build buzz before Superbowl advertising – and quite the reversal of the usual pattern (using Superbowl ad to drive traffic online — I’m looking at you, GoDaddy).

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Contemplating getting my degree at Full Sail Universitty

Because this is irresistible marketing…

And yes, they misspell “university” in the first line of copy.

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I’m on a horse

I love the new Old Spice commercials.  Love.

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Google’s Super Bowl Ad: variation on a theme

Loved Slate’s parody of the Google Super Bowl Ad.  So so so much.

And loved Google’s original ad. Because I have a soft spot for Paris. And love stories. And search. ;-)

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Thanks but no thanks, drugstore.com

I did not appreciate seeing this in my email…

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